Braman Creative is committed to offering ideas, strategy, and solutions for streamlining policies/procedures and improving productivity within a jewellery retail or wholesale environment.
Business owners will often discuss with me areas of their business that they feel could be performing much better but are not sure of the best solution or strategy plan moving forward.
I can walk into any business and observe staff, organisational structure, and current operating procedures to identify areas for improvement and report back to the business owners. Usually this would involve a minimum of 2 days onsite working with the business owner and the team.
Braman Creative offers a service to customise and write operational and HR policies & procedures. Jewellery Business owners are often too busy managing client appointments, staff, Job Descriptions at their floor area that they never manage to put down in writing their actual operating procedures and policies which is important for training new staff. Without these policies and procedures staff training will often take much longer than necessary and the training is often inconsistent.
After working onsite with business owners and staff, our team can create a list of key policies that are missing and write Operational and HR policies specific to their unique business.
What are the key KPIs (Key Performance Indicators)?
Need for Well-Defined Processes (SOP’s)
Jewellery businesses have been associated with traditional family-driven operations. So, for brands that value growth, the whole idea is they require a jewellery consultant to “expand our business.” Lack of SOP’s (Standard Operating Procedures) are the biggest challenge in jewellery retail management. For processes that are not well-defined, luxury retail jewellery brand expansion becomes hard to achieve.
Standard operating procedures (SOPs) envision the organisation’s current capability and future aspiration and are customized considering your appetite for expansion. Through SOP Development, sync is developed between the web stores, brick & mortar stores, mobile apps, inter-city deliveries, and customer retention and vendor fulfilment. SOP Procedures fill in the gaps between each process, where these gaps are identified and worked upon realising the operating cost and the net output. Our expertise includes developing standard operating procedure for small and medium scale businesses where the businesses carry an inherent moat which needs to be structured and banked upon through SOP and the entire management. Standard operating procedures (SOPs) are set of instructions documented and implemented right from organisational structuring, department structuring, defining the procedural owners and their KPIs, Reporting structures which eventually help in the seamless operational functioning of the organisation.
This service will include onsite or remote assistance once the stocktake has been completed. The missing items report will be audited thru RFID software or your POS Software and in discussion with the Stock Controller/Manager/or Business Owner.
A final report will be issued and further investigating for stock shrinkage may be recommended. Previous stocktake results should be provided for comparison beforehand.
A Full Store Stocktake service is also available and can be quoted based on number of days required onsite and location of store.
Braman Creative offers ongoing training and support for Stock Controllers who conduct and oversee regular store or department stock takes. Often a salesperson is promoted into the role of a Stock Controller and like any new position will need specific training especially for stocktakes.
Ongoing training and mentoring in this role will see ongoing improvements in stock control and general procedures.
Mentoring is an extremely rewarding part of our business. It is often hard for a Business Owner to discuss areas of the business with a professional unless that person understands the fundamental operational structure and the unique business behind it. Having worked closely with Business Owners, Sales Managers, Head Office team and Jewellers our team can offer unique insights and guidance. Our goal in mentoring is to provide a broad range of personal and professional support, which leads to improved performance in the shop floor. Confidentiality is key and we feel that we provide an intuitive and professional sounding board for our clients.
A jewellery business is forever evolving and may need to employ extra staff, create new positions or restructure. The reasons vary such as a new company direction, new store opening or simply a growing business. You may lose a long-standing employee and have no overlap in time to train a new person. We can help with not only the training but also the new job descriptions during this process.
Braman Creative can manage the entire website project with a web developer from planning the concept and design, quoting, thru to photography, acquiring image assets, and organising the copy writing. If you are in desperate need of an updated modern website and no time or assets to do it in house, then please contact us. We work with several brilliant web developers & SEO companies, or we can work with your chosen website company.
Braman Creative offers several services to support your in-house marketing manager. This may be as simple as exporting sales and customer reports & cleaning the data ready for a bulk email, SMS, or MMS campaign. Braman Creative has worked with many luxury brands to develop strategies for general advertising, EDM designs, social media campaigns, sales, competitions and in house and large external events.
We have also on many occasions started from scratch and developed a business strategy and put together required assets to kick off social media for businesses or have taken it to the next level. We include social media scheduling training in all social media projects and hand over in the required timeframe.
Braman Creative works closely with several photography companies well known in the industry to oversee a project and work within a budget. We offer quite a few solutions at different price points depending on the project. Often the project is in line with a new website or a marketing campaign including social media.
New jewellery photography is needed urgently, and We will offer several options working with your timeframe.
One of the most exciting moments in jewellery retail is taking the business to the next level! This may involve complete rebranding with new shop fit, packaging, display, and logo designs.
Braman Creative has managed many projects big or small and is able to assist at any level from offering advice to complete management of the project.
Needing innovative ideas for corporate gifts, Diwali gifts or a one-off large order to cater for an event for example. No problem we have a large database of manufacturers locally and overseas to design something with the wow factor!
Digital gold is a virtual method of buying and investing in the yellow metal without having to physically hold the gold. We have arranged to enlighten this and align the digital vault companies.
How Braman Creative Can Help?
BC Retail Consulting helps in developing SOPs for the complete organization, right from
business plan for jewellery, front to the back-office operations, offering better control over jewellery inventory management, sales, and operations. If you are looking for jewellery consulting services for retail store and jewellery ecommerce that can help your business to thrive, trust BC with omnichannel solutions for offline & online jewellery store to expand & sustain business growth momentum.
Mystery Shopping is a primary research work wherein a Mystery Shopper acts as a customer to gather information about how business is being done at a retail outlet. The information gathered from mystery shopping is used to measure parameters such as customer experience, service quality, process efficiency, store hygiene and so on. The objective is to have a customer eye view of the retail outlet so that brands can identify areas of improvement.
How will Braman Creative help?
Our Mystery Shoppers share specific, actionable insights to us in real-time, which are audited and finally shared with clients for internal reviews and corrective measures. Mystery Shopping provides an insight into what happens when hard won prospective buyers are in contact with your sales and customer service teams. It also lay-bare the areas of improvement both for quality of deliverable and its delivery channel.
Conducting an audit is the most effective way to gain insight into the inner workings of your business. An audit will help you identify strong points and areas of weakness within your business, making it much easier to form a strategy for improvement and increased productivity.
How Braman Creative Can Help?
We examine results to determine whether the activities, resources and behaviours that cause them is managed efficiently and effectively. A process audit is not simply following a trail through a department from input to output – this is a transaction audit.
Processes generate results therefore for an audit to be a process audit we need to establish whether an effectively managed process is generating the results.
Project Report gives an account of the project proposal to ascertain the prospects of the proposed plan/activity. A good business development consultant can help you in preparing a detailed project report. Companies seeking financial assistance for implementation of its business idea are required to prepare a business plan Project Report covering certain important aspects of the project such as promoters background/experience, product, location, technical arrangements, resource availability, market prospects, profitability, cash flow etc.
How will Braman Creative help?
Preparing a workable business model with its feasibility, location-wise, finance-wise & operations-wise is our forte. Our personalized approach & customized deliverables are what sets us apart. Understanding the chief influencers, type of market and players, market description, target clients, market consumption, client behaviours, intentions, purposes, approaches, inclinations, impetus, and needs.
Our in-depth competitor analysis provides insights into your competitors’ pricing strategies and in-store activities across key categories.
Most companies want to see what the competition is doing and whether they can win more market share so that you can react quickly and regain any lost market share.
How will Braman Creative can help?
The information we would collect is competitor activity and their products, pricing, staff. WE can help to look at your competitors with an unbiased view using standardised reporting and scoring methodology.
